The Patient Expectation Project

Before every operation, a surgeon makes a calculated assessment of the risks. But how calculated is that assessment? As a patient, how can you be sure of the risks?

These are the ambitious questions Dr. Mena Mesiha set out to answer. With a passion for quantitative analysis, this expert shoulder surgeon aims to change the way patients evaluate each episode of care. To pull it off, he needs to enlist surgeons, patients, and insurers to his cause.

My job? To simplify a complicated concept for three distinct audiences, allaying their concerns while sparking excitement for a better kind of treatment.